What is the difference between page RPM and impression RPM?

What is the difference between page RPM and impression RPM?
Asked by:- vikas_jk
: 3101 At:- 5/26/2017 10:27:01 AM
Google Adsense RPM

I am asking about google adsense page RPM and impression RPM 0
By : vikas_jk - at :- 5/26/2017 10:30:16 AM

2 Answers
profileImage Answered by:- manish

I saw too many mistakes about these 2 things. Many websites and forums are showing the wrong answer. That's because Google Adsense first introduced the RPM and then replace this single value by 2 new datas : "Page RPM" and "Impression RPM"

"Page RPM" and "Impression RPM" are 2 different things. Simple way to prove it, a screenshot from my Adsense account :


You can see Page RPM and Impression RPM are different.

So, here is the explanation :

Page RPM = Revenues / Page Views * 1000

Impression RPM = Revenues / Ads Impressions * 1000

1- Impression RPM = classic CPM
If you want to compare your CPM from another ad network with your Adsense ads : check "Impression RPM"

2- Page RPM is useful to understand your website performances
If you want to monitor how much money your website is making on a page base : Monitor and compare "Page RPM". That's a great KPI if you want to optimize your revenues : editing your ad positions, or adding/removing new ads in your templates.

Source : -Quora

This answer is from above source and looks good

At:- 5/26/2017 11:15:46 AM Updated at:- 5/26/2017 11:16:48 AM
Thank you for your answer 0
By : vikas_jk - at :- 5/26/2017 11:21:33 AM

profileImage Answered by:- Vinnu

In Adsense, "Revenue Per Mile" (RPM) = Revenue Per 1000 ad impressions.

Page RPM = (Revenue ÷ Page Views) x1,000

Impression RPM = Revenues / Ads Impressions * 1000

At:- 12/9/2022 3:31:18 PM Updated at:- 12/9/2022 3:31:43 PM

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