Search Engine Optimization(SEO) is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers.In this post we will discuss few powerful SEO tips to enhance your articles ranking in major search engines.
1. H1 Heading
<h1> tag is one the most important tag when it comes to improve rank of website.Create a powerful headline to attract the readers. You can make use of Heading 1 & 2 (H1 & H2) to create more purposefulness in the articles.
Use at-least one h1 in your article.
2.Using Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.
Meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page.
Some of the meta tags
<meta charset="utf-8" />
<meta name="robots" content="index, follow">
<meta name="keywords" content="Few keywords like SEO,SMO">
<meta name="description" content="Short description here">
Title tags, are the most important of all of the meta tags discussed here. These tags have a real impact on search rankings and, perhaps just as importantly, are the only one of the tags we’ll discuss here that are visible to the average user.
This is particularly useful if you want to give the page one primary title for the user but want to clarify or simplify that information for SEO purposes and for the user who’s shuffling multiple tabs on their desktop.
4.Include hyperlinks in the article
Hyper linking your articles with your existing articles is one of the great way to reduce the bounce rate as well as engaging your audience with other articles on your blog or website. Use Hyperlink after every paragraph with related articles which will enhance the interlinking of these articles.
Creating powerful content by keeping it unique clear and relevant for your viewer is important.
->Make sure it's grammatically correct with no spelling mistakes.
->Break it up into short paragraphs with subheaders.
->If possible, put keywords and key phrases in bold or italics.
6.Keywords in Articles
->Keywords are the nerves of your articles which you are crafting for your audience as said that avoid keywords stuffing but add powerful keywords into your articles to attract the search engines ranking with better results.
->Keywords and key phrases are words or phrases that people would use to search for information on the topic which you are about to write.